Founder & Chief Executive
ROHIT R. CHAUHAN
Founder · InGood · Liquidity-First Investing
"Consistency of habit matters more than consistency of amount."
— Rohit R Chauhan / InGood
Rohit R Chauhan is the Founder of InGood, a liquidity-first investment platform built around the concept of the Self-Adjusting SIP. His work focuses on rethinking how investing systems should function for people living real, financially unpredictable lives.
Rather than treating investing as a rigid monthly obligation, Rohit believes financial products should adapt to the way people actually earn, spend, save, and manage uncertainty. He observed that many investors do not stop investing because they lack discipline, they stop because existing financial systems are too rigid for modern financial behaviour.
The idea behind InGood emerged from a simple but widely overlooked problem: most people genuinely want to invest consistently, but traditional SIP structures often fail to account for fluctuating expenses, liquidity concerns, and changing cash flow patterns. Rohit, the founder of InGood app observed that many investors do not stop investing because they lack discipline, they stop because existing financial systems are too rigid for modern financial behaviour. This insight became the foundation for InGood’s philosophy: “Consistency of habit matters more than consistency of amount.”
Investment amounts adapt automatically based on available surplus, no pressure, no missed months.
Liquidity is not the enemy of wealth. Flexibility and long-term growth coexist in one system.
Staying invested consistently, even in small ways, builds more wealth than large, intermittent contributions.
Rohit regularly shares insights on behavioural finance, investing psychology, financial discipline, and the future of adaptive investing. His content and thought process often challenge traditional assumptions around SIPs, liquidity, and financial consistency, while remaining grounded in real-life financial situations faced by everyday investors. By combining practical investing frameworks with behavioural understanding, he aims to build financial products that work with people’s lives rather than against them.
As the founder of InGood, Rohit continues to focus on building investing systems designed around real-world cash flow, helping redefine how younger investors approach wealth creation in an increasingly dynamic financial environment.